Stories

In this section you will find everything you need to stay up to date with the latest trends, new brand launches and the must-have products that you can’t miss. Whether you’re looking for outfit inspiration for the season, want to discover the latest fashion statements or are curious about the launch of exciting new brands, our Stories have you covered.

The Edit: Butter Yellow

Butter Yellow is the warm, creamy trend color for autumn/winter 2025-2026. This soft yellow hue adds luxury and warmth to your wardrobe, ideal for co-ord sets, blazers or soft cotton...

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Scandi Style & Fashion Inspiration: Behind the scenes in Copenhagen

Discover the highlights of my first Copenhagen Fashion Week! From capri pants and oversized blouses to Scandinavian street style and inspiring hotspots. Read all about my stylish city trip filled...

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APPARIS – FAUX FUR, REAL ATTITUDE

Coming soon! APPARIS, the label for luxury faux fur with a fashion edge. 100% cruelty-free, super soft, and indistinguishable from real fur. Expect feminine, bold coats and bodywarmers in warm...

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Johny: Belgian design with a British punk edge

The new Johny collection, personally curated by Marjon, brings Belgian design with a raw, authentic British streetwear vibe. Think tough bomber jackets, tartan polo sets, and striking colours like red...

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Guest in Residence: Timeless cashmere classics with a modern twist

Guest in Residence is Gigi Hadid's luxury cashmere brand, founded in 2022. The collection consists of stylish polo knitwear, sweaters, and knitted cardigans. With timeless designs crafted from 100% cashmere,...

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AFTER LABEL – URBAN VIBES, CUTTING EDGE DESIGN, 100% YOU

After Label is the premium outerwear brand for those who want style and comfort without compromise. Urban, innovative and always on point. Think puffer coats, bombers and bodywarmers with an...

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The new UGG Classic Micro is coming! And trust us, you want it.

The new UGG Classic Micro is coming: a fresh, low-profile version of the iconic Classic Boot, perfect for anyone who loves comfy and stylish. While it's still summer, our pre-fall...

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Self-Portrait: Summer Vibes and Confidence in Every Dress

We're obsessed with Self-Portrait's fresh, feminine dresses, which have that little bit extra thanks to cool details and modern cuts. From sunny yellow midi dresses to a statement navy mini:...

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