"Ugly for a reason?"
Birkenstock 177
Birkenstock: From laughing stock to unlikely global style icon.
"This shoe cares for you!"
The New York Times, in collaboration with T Brand Studios , investigated how Karl Birkenstock's orthopedic model grew into a global style icon, equipped with luxury, fashion and an iconic design. For this they spoke with Kristina Blahnik, CEO of Manolo Blahnik , who indicates that she would never dare to describe Birkenstock as ugly precisely because as a brand they have succeeded so convincingly in making a maximum impact with a simple form of comfort, wearability and functionality.
"When you think of sandals, you think of Birkenstock!"_ Stefano Pilati
Determining style is often the easiest part of creating a new shoe design, as it depends largely on the (pre)current trends in the zeitgeist of the moment. To achieve global reach and keep a product relevant over time, you need a unique design, and this is exactly what Birkenstock has achieved. Stefano Pilati, former head designer of the fashion empire Yves Saint Laurent , says: "When you think of sandals, you think of Birkenstock!"
"They make people happy and feet happy"
Birkenstock's unique selling points have been the same for years: they are good for your feet, both ergonomic and supportive. They are practical and functional. And, as true pioneers, these designs are also super ecological! They make people happy, and feet happy. And non off the less Birkenstocks are ageless!
What is even more striking and very valuable about Birkenstock is that with the success of their “ugly” collections they actually convey that you can be who you are and wear what you like. " "Birkenstock has found its voice in the world of glamour. It is the future of glamour, to merge the extremes of comfort and casualty into a new hybrid aesthetic (perception)." says Kristina Blahnik.
Fabio Piras, director of the Masters of Arts fashion program at London's Central St. Martin's , confirms this: "Wearing fashion is a way of being yourself. That's why a Birkenstock sandal, today more than ever, makes a fashion statement."
Besides the fact that something ugly for one person can be something very special and beautiful for another, we simply have incredible confidence in the new 1774 collection ! This exclusive and luxurious line by Birkenstock has transformed iconic models such as the Arizona and Florida in a futuristic way into a hip and trendy collection while retaining the USPs that make Birkenstock so popular!
Actually, the best way to discover it yourself and experience the ease is by ordering a pair of Birkenstock 1774 slippers ! And then we are of course very curious about your opinion:
Ugly or design?
