Purchasing trip to Milan: “Sun, fashion and new brands!”
The first trip of the season took us to Milan, my favorite city for these short buying trip adventures. The Italian brands, the delicious food and the beautiful design make every trip to Milan unforgettable. On top of that, the sun was shining beautifully and the sunglasses could finally be put on!
Our first appointment was at Golden Goose . This brand is known for its attention to detail, and you can see that right away in their showroom. The entire space breathes creativity, where every corner has something new and inspiring to offer. We bought some fantastic items for the spring/summer 2025 collection. The pieces were a perfect mix of edgy and elegant , exactly what our customers will appreciate. I had carefully chosen my outfit for the day and wore a nice Golden Goose look, which made for a comfy start to this trip.
After Golden Goose it was time for Max Mara , another brand synonymous with Italian class and style. The collections were, as always, impressive and it was not difficult to put together a beautiful offer. After a productive day we ended with a delicious Aperol on a sunny roof terrace near the Duomo . The view of the majestic cathedral, combined with the vibrant city life below, made for a perfect end to the day! 
The second day I wore a beautiful suit from Rohe . Our first stop was at Aspesi , a new brand for us. This label will complement our assortment this coming winter with their stylish and refined pieces. The visit to Aspesi was a great success and we are excited to present this collection to our customers (stay tuned!) .
During lunch we had the chance to relax and enjoy the delicious Italian cuisine. The rest of the day we took the time to get inspired in the beautiful shop of Golden Goose, where every detail was carefully thought out.
All in all it was a very successful buying trip. We returned home, satisfied and full of inspiration, ready to surprise our customers with the most beautiful fashion , shoes and sneakers of the next summer season. Milan did not disappoint us again; it was a trip full of style, taste and unforgettable moments!
xx Marjon
