Buying trip to Milan: "Sun, fashion, and new brands!"
The first trip of the season took us to Milan, my favorite city for these short buying trip adventures. The Italian brands, delicious food, and magnificent design make every trip to Milan unforgettable. What's more, the sun was shining wonderfully, and I could finally put on my sunglasses!
Our first appointment was with Golden Goose. This brand is known for its attention to detail, which is immediately apparent in their showroom. The entire space exudes creativity, with every corner offering something new and inspiring. We purchased fantastic items for the Spring/Summer 2025 collection. The pieces were a perfect blend of edgy and elegance, precisely what our customers will appreciate. I had carefully chosen my outfit for the day and wore a lovely Golden Goose look, ensuring a comfy start to the trip.
After Golden Goose, it was time for Max Mara, another brand synonymous with Italian class and style. The collections were, as always, impressive, and it wasn't difficult to put together a beautiful selection. After a productive day, we concluded with a delicious Aperol on a sunny rooftop terrace near the Duomo. The view of the majestic cathedral, combined with the vibrant city life below, made for a perfect end to the day!
On the second day, I wore a beautiful suit from Rohe. Our first stop was at Aspesi, a new brand for us. This label will complement our assortment next winter with its stylish and refined pieces. The visit to Aspesi was a great success, and we are excited to present this collection to our customers (stay tuned!)
During lunch, we had the chance to relax and enjoy the delicious Italian cuisine. The rest of the day, we took our time to gather inspiration, for instance, in the beautiful Golden Goose store, where every detail was carefully considered.
All in all, it was a very successful buying trip. We returned home, satisfied and full of inspiration, ready to surprise our customers with the most beautiful fashion, shoes, and sneakers for the next summer season. Milan did not disappoint us once again; it was a trip full of style, taste, and unforgettable moments!
xx Marjon
