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Friends Paris: An episode

The Ami Paris brand was picked up by Luuk, who was initially very pleased with the men's and unisex collection that had already made a name for itself in the...

Friends Paris: An episode


The Ami Paris brand was picked up by Luuk, who was initially very pleased with the men's and unisex collection that had already made a name for itself in the world of very exclusive fashion brands. But after seeing the online Fashion show of last season, it turned out that in addition to the unisex collection, the women's runway collection was also too cool to pass up.

When we shop in Paris, most showrooms and agencies are located in the same 'fashion district' , where several trendy offices (including design interiors) alternate with cool exclusive fashion stores . As for Ami Paris , we should have known better, because Ami was founded by a real Parisian with a very unique relaxed and authentic style, so in retrospect it might be more fitting for this brand to ignore the 'majorité' and just start a showroom somewhere in a quiet residential area, near the Eiffel Tower. Small side note on 'nearby', because we searched like crazy and that characteristic Eiffel Tower seems to be getting further and further behind us. When we arrive at the designated address, our doubts are only reinforced by the absence of that aforementioned 'typical designer style showroom'. A large double French door with ' Garage de réparation ' above it only makes the question mark above our heads bigger. Oh well, we'll ring the doorbell and see. Once inside such a lovely Parisian courtyard, the only point of recognition is a small note with the Ami Paris logo pinned to a large silver-coloured roller door. 'Little did we know!'

Because even though the showroom of Ami Paris is literally located in a very old and enormous garage hall, there is a very special and wonderful buzzing vibe! Partly due to the presence of visibly real international fashion lovers , each with their own striking style. A very special and unique atmosphere that makes your heart beat faster and gives you butterflies in your stomach, here unprecedented beautiful plans are forged, worked out and collaborated by at least as special, enthusiastic and cool people.

So; we have purchased a super beautiful, large collection of Ami Paris with a versatility of basic style items with iconic Ami logo prints, but also very cool fashion show items (in fluorescent pink and fluorescent green) that perfectly radiate the unique brand vibes and through which our women's collection will be expanded with yet another quirky, fashionable and exclusive brand!


Side note: The word AMI means 'friend' in French. Alexandre Mattiussi deliberately chose the name AMI, because AMI is also reflected in his initials: Alexandre Mattiussi.

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